Marketing Manager, Marketing Specialist, Marketing Coordinator and Marketing Analyst Salaries

According to The Creative Group’s (TCG) 2015 Salary Guide, starting salaries for marketing and advertising professional are projected to increase an average of 3.5 percent between 2014 and 2015, thanks to a number of positive trends in the industry:

Talent is in demand, with many hiring managers reporting that demand for top creative talent is outstripping supply
Marketing professionals with expertise in digital marketing are in demand
Marketing budgets are increasing, thanks to an increase in optimism regarding the overall business landscape

TCG also reported that in addition to increases in salaries, many employers are now offering VIP perks to their marketing professionals, such as bonuses and telecommuting options. Further, agencies and in-house marketing departments are now more often searching for marketing freelancers with specialized skills to help manage workloads and introduce fresh ideas.

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Salaries by State for Market Research Analysts and Marketing Specialists

The US Department of Labor’s Bureau of Labor Statistics provides a full analysis of salaries for market research analysts and marketing specialists throughout the country based on a state-by-state salary survey published in May 2014:

State	Mean Salary	Median Salary	90th Percentile Salary
Alabama	60180	54170	98340
Alaska	65730	62260	109250
Arizona	58300	52180	98350
Arkansas	61890	59200	101530
California	79110	70030	138060
Colorado	77970	66980	131940
Connecticut	68660	64520	105850
Delaware	77620	72050	119950
District of Columbia	74810	68400	119100
Florida	57560	53630	93160
Georgia	63270	57100	106340
Guam	38750	36330	61090
Hawaii	56510	52280	82790
Idaho	58140	48980	96420
Illinois	64740	57660	107830
Indiana	54330	48320	87400
Iowa	56120	51510	90060
Kansas	60030	55890	95830
Kentucky	53440	48090	86510
Louisiana	51120	45810	82850
Maine	66380	64710	100560
Maryland	66820	59720	113470
Massachusetts	72980	66070	123570
Michigan	62610	55890	104310
Minnesota	67160	63200	104500
Mississippi	52790	45190	89210
Missouri	63720	57770	105840
Montana	60030	50330	102700
Nebraska	60430	56290	97270
Nevada	55980	52200	97170
New Hampshire	67060	60420	108310
New Jersey	74370	69620	121190
New Mexico	51220	46270	83400
New York	73870	69220	119570
North Carolina	69340	62510	114460
North Dakota	51160	47970	75490
Ohio	63270	57790	100320
Oklahoma	57620	49860	96610
Oregon	64330	56860	102870
Pennsylvania	66610	59460	111920
Puerto Rico	35350	28480	65390
Rhode Island	63970	57030	104530
South Carolina	56330	49980	94410
South Dakota	57420	48090	75530
Tennessee	54830	49740	91820
Texas	72840	65080	123160
Utah	58710	54040	96560
Vermont	56370	49620	90130
Virginia	70490	63370	122150
Washington	78580	69270	137450
West Virginia	47110	42940	76620
Wisconsin	56410	50830	89140
Wyoming	55850	54580	79580

Salary Trends for Marketing Directors

From marketing specialists and coordinators to marketing analysts and directors, marketing salaries are on the rise, according to the TCG.

Not surprisingly, the top earners in advertising and marketing agencies were president, vice president, and directors. For example, marketing agency presidents earned salaries within the range of $140,000 and $214,750 in 2015, followed closely by vice presidents, who earned within the range of $128,000 and $190,500.

Agency directors also received impressive salaries in 2015:

Creative director: $108,500-$170,000
Media director: $85,750-$122,250
Business development director: $96,500-$161,250
Account director: $94,000-$126,250

Creative director: $108,500-$170,000
Account director: $94,000-$126,250
Account supervisor: $77,250-$102,000

Salary Trends for Marketing Managers and Coordinators

The TCG also broke down marketing salaries according to experience. While entry-level account coordinators earned an average salary of as little as $37,500 in 2015, those with more than 5 years of experience, at the high end of the salary range, earned nearly three times as much, at $90,750.

Account manager (5+ years of experience): $64,750-$90,750
Account executive (3+ years of experience): $52,250-$72,500
Account coordinator (1 to 3 years of experience): $37,500-$53,500

Salary differences according to experience were also evident in a number of other marketing positions:

Marketing-communications manager (5+ years of experience): $74,250-$104,500
Marketing-communications manager (3 to 5 years of experience): $60,000-$82,000
Marketing-communications coordinator (1 to 3 years of experience): $41,750-$59,250
Media buyer (3+ years of experience): $55,000-$81,250
Media buyer (1 to 3 years of experience): $43,750-$59,000
Brand/product manager (5+ years of experience): $84,500-$112,500
Brand/product manager (1 to 5 years of experience): $63,000-$90,000
Market researcher (3+ years of experience): $66,750-$86,750
Market researcher (1 to 3 years of experience): $46,500-$62,250

Salary Trends for Digital Marketing Specialists

Marketing professionals with digital expertise also saw an increase in their average salaries between 2014 and 2015, which comes as no surprise given the continual expansion of the digital marketplace:

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Top Salaries for Marketing Managers

The Bureau of Labor Statistics (BLS) studied the salary potential for marketing managers in May 2014 and reported that these marketing professionals earned the highest, average salaries in the following states:

New York: $177,090
New Jersey: $159,320
California: $158,240
Pennsylvania: $155,810
District of Columbia: $152,

The top–paying metropolitan areas for marketing managers, as of May 2014, were:

San Jose-Sunnyvale-Santa Clara, CA: $187,890
New York-White Plains-Wayne, NY-NJ: $179,760
San Francisco-San Mateo-Redwood City, CA: $179,720
Philadelphia, PA: $168,400
Edison-New Brunswick, NJ: $168,350
Oakland-Fremont-Hayward, CA: $166,910

The US Department of Labor’s Bureau of Labor Statistics provides a full analysis of salaries for marketing managers throughout the country based on a state-by-state salary survey published in May 2014:

State	Employment	Mean Salary	90th Percentile Salary
Alabama	610	127460	187199*
Alaska	120	87580	135540
Arizona	2970	116880	187199*
Arkansas	1090	122780	187199*
California	32520	158240	187199*
Colorado	2540	141200	187199*
Connecticut	5380	140320	187199*
Delaware	810	146830	187199*
District of Columbia	1430	152840	187199*
Florida	6140	117000	187199*
Georgia	5230	133830	187199*
Guam	80	55180	92570
Hawaii	490	92620	150120
Idaho	690	98650	158720
Illinois	10670	122230	187199*
Indiana	3130	105700	173410
Iowa	1510	108610	173310
Kansas	1330	127160	187199*
Kentucky	1390	102720	172620
Louisiana	950	93440	152960
Maine	620	93680	146400
Maryland	3100	132290	187199*
Massachusetts	9470	137920	187199*
Michigan	3600	120640	187199*
Minnesota	7530	128240	187199*
Mississippi	600	91840	153460
Missouri	2490	122080	187199*
Montana	120	98900	152770
Nebraska	920	102590	170930
Nevada	1630	109740	184340
New Hampshire	1110	131530	187199*
New Jersey	10730	159320	187199*
New Mexico	300	90600	146730
New York	12390	177090	187199*
North Carolina	5580	134570	187199*
North Dakota	290	106690	178780
Ohio	5440	121960	187199*
Oklahoma	1470	92320	169340
Oregon	3970	103000	168290
Pennsylvania	5430	155810	187199*
Puerto Rico	720	79340	138080
Rhode Island	440	129190	187199*
South Carolina	1150	107440	169370
South Dakota	70	107130	156300
Tennessee	3130	97610	165580
Texas	9560	140680	187199*
Utah	1500	122750	187199*
Vermont	430	112030	177620
Virginia	3910	149600	187199*
Washington	4810	136770	187199*
West Virginia	240	95540	166710
Wisconsin	3480	110950	173150
Wyoming	30	100630	154810

* Values are at or above $90 per hour or $187199 per year. The US Department of Labor’s Bureau of Labor Statistics does not report salaries higher than these values.

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